Who Would Be The Audience For Your Media Product? (Evaluation Task 4)

I researched into what the target audience for our thriller would be. Below is a video showing interviews with different age ranges to help me to gather information and research on what the most appropriate target audience for our thriller would be.

 

RESPONSES

Girls 15-20
Age? 17
Fav genre of film? Comedy
Do you like thrillers? Some not all, more action thrillers.
What grabs immediate attention? Unique twist
How do they make you feel? Something  exciting and something you  don’t expect happens
Would you watch our film? Yeah if there’s lots of action

Age? 17
Fav genre of film? Fantasy or romance
Do you like thrillers? Not a big fan, depends on what kind
What grabs immediate attention? Interesting storyline interesting concept and has to grab attention quickly
How do they make you feel? Creeped out. Action= excited
Would you watch our film? Quite interesting to see that concept because I haven’t heard of it before.

Boys 15-20
Age? 17
Fav genre of film? Action thriller
Do you like thrillers? Yes, engaging
What grabs immediate attention? Interesting and fast paced plot
How do they make you feel? Good, exhilarated good endorphins
Would you watch our film? Sounds amusing yes defo.


Age? 17
Fav genre of film? Action
Do you like thrillers? Yes because they make your heart race
What grabs immediate attention? Plot line and the cast
How do they make you feel? Confused usually
Would you watch our film? Yeah sounds like fun

Men 21-39
Age? 21
Fav genre of film? Comedy or Sci-Fi
Do you like thrillers? Yeah but I’d rather watch something else
What grabs immediate attention? The premise, franchise e.g  comic book
How do they make you feel? Depends on the sub-genre but usually good
Would you watch our film? If cast right and had a decent build up then yes.

Age? Late 20’s
Fav genre of film? Action
Do you like thrillers? Yes they are engaging, not obvious and have you thinking about them afterwards
What grabs immediate attention? Really good opening sequence something mysterious with a really good interesting character.
How do they make you feel? Good storyline= shocked, taken aback. Ambiguous or misleading.
Would you watch our film? Depends on the actor. Sound cliché so would have to be good actors. Sound action which I like.


Women 21-39
Age? 26
Fav genre of film? Comedy
Do you like thrillers? Yes they’re alright, particularly gory thrillers
What grabs immediate attention? Hard to work out storyline, I don’t want to be able to work out the plot line too quickly. Cast
How do they make you feel? Emotional or bored
Would you watch our film? Sounds good but probably not

Women 40+
Age? 48
Fav genre of film? Psychological thrillers
Do you like thrillers? Yes, I like the excitement, tension, not knowing what will happen next
What grabs immediate attention? The tension, the actors, the opening scene
How do they make you feel? Relieved depending on the outcome, excited
Would you watch our film? Absolutely

Age? 75
Fav genre of film? Criminal
Do you like thrillers? Yes , the suspense and hoping I can solve the problem before the end of the movie
What grabs immediate attention? The actors, atmosphere and opening scene
How do they make you feel? Looking for more- sequel to the action
Would you watch our film? Yes I would


Men 40+
Age?  50
Fav genre of film? Thrillers
Do you like thrillers?  Yes, there is anticipation, build-up of the story, the opening scene and seeing how things develop and the twists and the turns. Soundtrack and atmosphere.
What grabs immediate attention? Opening scene is the most important but also unexpected twists & unpredictability
How do they make you feel? Scared
Would you watch our film? Yeah, sounds interesting

Age? Over 40
Fav genre of film? Dark comedy or music
Do you like thrillers? Not really
What grabs immediate attention? Got to be interesting straight away.
How do they make you feel? Intrigued
Would you watch our film? No probably not

RESULTS

OUR TARGET AUDIENCE 
Looking at the results that we obtained, I think that the audience for our thriller would be males from ages 21-39. I think our Thriller would also appeal to an audience of 15-20 year old boys but because of the slightly gory, psychopathic element to the thriller, I think it would suit an older target audience more. We found that most males regardless of their age like thrillers or action packed movies. For example, 4 out of the 6 men that we asked said their favourite genre of film was an action or thriller, showing us that our thriller is definitely suited to a male audience.
Our interviews really helped me to see what sort of people we would need to market our thriller to. It would be a male who enjoys action packed films which give an adrenaline rush at the end and so something action packed would be essential to grab their attention and make them want to see the film. I think our film suits this category and would appeal to a wide range of males but especially ones that enjoy the more high paced action style films with and element of gore and horror.

I have made an example member of our target audience and created different social media profiles for them.

I firstly created a Facebook profile:

This Facebook profile represents a member of our target audience who is 24 years old. I have also accumulated various different things that I think a member of our target audience would like:

I chose action packed films and many franchises because I think that this is very appealing for a male target audience. This could possibly show us that we would need to think about more films after the one we have made to create demand and a wider audience. The films I have included are all very well known as 'classics' as I think although our idea is original, it would fit into this category and would appeal to males with this sort of taste in films. 

I also created a 'Pinterest' account for Jack because it is a clear representation of a person's likes and dislikes and is a very visual way of representing what our target audience would be: